about

WHY WE EXIST / Vision

We are a brand that produces toothpaste, but in an unconventional way.

We know that life is hectic, but for this reason our goal is to remind you to take TIME for YOURSELF!

How?

Simply with a toothpaste … But with a completely different way of “brushing your teeth”. NOT a mechanical habit, but a moment of Conscious Relaxation.

For this reason we have created TWO specific formulas for the two most important moments of the day:
DAY and NIGHT.
TWO formulas, with different ingredients, different benefits, more in tune with the needs of the body.

Are you wondering if you can really start everything so simply?

The answer is YES, because good habits stimulate other good habits by triggering a chain reaction of well-being.

WHAT WE DO / mission

Our Mission is to convey Good Habits starting with a correct Dental Hygiene Routine.

We teach Dental Hygiene Routines, to strengthen YOUR state of Wellness, so that you can enjoy more happy moments with the people you love most.

Our belief is that “WELLNESS STARTS FROM THE MOUTH“.

If you think about it many of the most important activities start right from the mouth like:

  • To eat
  • To breathe
  • Drinking
  • Speak
  • To smile
  • To kiss

So we can really say that: “WELLNESS STARTS FROM THE MOUTH”

But we are not satisfied, because this is only the first step … We want to create happy, smiling, aware people and put them in RELATION between them.
We like sincere relationships that generate synergies and make us better, more fulfilled and happier.

We want to put you in touch with people with your own ideals and values, but above all desires!
Because the experience of one can positively influence and set an example for someone else!

“You’ll never know what you’re capable of unless you try new ways.”